Monday 26 November 2012

Die in Dumb Ways


YouTube.

When you see the word above, what would be on your mind? Of course varieties of videos right? The ones that you upload, subscribe, and even search! And as I was searching, this one particular video caught my attention, and it has become a well-known in a social media world.

‘Dumb Ways to Die’


This particular video is indeed a creative, yet informative and descriptive. It is basically a video made to convey a message to the youngsters to be safe around trains. It was actually a safety campaign video by a train company called Metro in the United Kingdom.

But if you ask me, personally I think that this video is inappropriate for children and adolescence under the age between one until eleven. Why? Because this video contains violence. Even though the characters look cute and they are animated, the actions during the message were unsuitable.

Frankly, this video reminds me of the series made by Mondo Magic in YouTube; Happy Tree Friends. Happy Tree Friends featuring all those cute and cuddly animation animals, in hope of they would somehow creatively think of an idea of contradiction between cuteness and violence. I personally thought it was brilliant, because they have shown creativity to showcase the animals in term of comedy, and at the same 
time, viciousness. It was indeed different than any of the videos in YouTube.



But this video, ‘Dumb Ways to Die’ is a different thing. Happy Tree Friends, its targeted audience are adults, and Mondo Magic had put the R Rated warning before showing their every series. ‘Dumb Ways to Die’ targets children as their viewers, and in hoping they would understand the message given.

To top it off, this ‘Dumb Ways to Die’ video got me interested in its creativity and the cute animations it showcased. But I still think it is inappropriate to display this video as a lesson to children in a safety campaign. They can be more creative than that.

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